Placecast Blog Emodo Institute to Challenge the Low Bar of Data Quality at Avertising Week (Oct. 1-4)

Today, poor quality data is the #1 issue that threatens the effectiveness of mobile advertising. Although marketers and data buyers have serious concerns about the inaccuracy of targeting data, the industry isn’t doing enough to address the problem. In order for brands to realize the true promise of mobile marketing, data vendors and industry standards organizations must take more aggressive steps to correct course.