Placecast Blog Inaccurate Audience Location Data May Be the #1 Threat to Campaign ROI. Here’s How to Fix it

Now that mobile has surpassed desktop in digital ad spend, the biggest threat to campaign ROI may actually be in the data used for location-based targeting. The fact is, almost half of the device location data used in location-based campaigns are inaccurate. Across the projected $20.7 Billion in location-based ad spend this year, that represents a huge industry-wide miss. It’s highly likely that inaccurate data is having a significant negative impact on the ROI of your location-based campaigns.