Placecast Blog Mobile’s Little Secret is a Big Drag on ROI for Advertisers

You probably know a thing or two about viewability, brand safety and fraud. Those are obviously serious digital advertising concerns. However, they may be calling your attention away from the worst offender of all: the data. Behind all of the growth and allure of location-based advertising, a secret has been looming: Nearly half of the data used in location-based campaigns is inaccurate. In fact, as mobile advertising has surpassed desktop, bad location data may have now emerged as the greatest threat to digital ROI.