Placed: We got the pitch deck Foursquare is using to sell advertisers location data - even as regulation and privacy concerns mount

Foursquare acquired Placed from Snap in May and it's since started pitching agencies on its plans to be a one-stop shop for location data. In a pitch deck it shared with Business Insider, Foursquare touted its scale, accuracy, and trustworthiness. The pitch comes as marketers are asking more questions about privacy regulation in light of laws like the upcoming California Consumer Privacy Act. Foursquare also shared plans to give marketers quicker access to measurement and to remove audience overlap, addressing a big question advertisers had about the combined company. Click here for more BI Prime stories. Foursquare's play to become the biggest location advertising company is getting clearer. In May,... Read More