Plot Projects Blog Using a Location SDK with Marketing Automation & Customer Data Platforms

Location data is a vital resource for marketing automation platforms. Not only does it provide valuable insights into customer behaviour, but it allows marketers to target specific location-based audiences with relevant, personalised messages at the right time, in the right place. With billions of smartphone users around the world, many of whom use their phones [...]The post Using a Location SDK with Marketing Automation & Customer Data Platforms appeared first on Plot Projects.