PocketMath Blog Introducing a New Bid Price Optimization Algorithm

Just like how mobile marketers are consistently adjusting and re-adjusting their tactics, Pocketmath is taking steps to ensure our users get more bang for their digital advertising buck. And we are excited to announce a new bid pricing optimization algorithm for Pocketmath, which is already deployed on our platform. Data shows we have reduced our bidding amounts by 10 percent, and our users can now expect to get more impressions with the same ad spend.