The rise of e-commerce brought with it the fear that brick and mortar stores would ultimately be replaced with online shopping, however, time is proving quite the opposite. The online shopping experience isn't able to recreate the same meaningful engagements with shoppers the way brick and mortar stores have and continue to do. As retailers rediscover the importance of an impactful shopping experience, the resilience of the brick and mortar store becomes more obvious. With millions of people visiting shopping centers across the country, brick and mortar is here to stay.