Pointer Blog Should Consumer Age Alter Your Brand Protection Strategy?

Brand Protection Strategy Takeaways: Millennials and Generation Z buyers have different approaches to media and technology. These require different brand monitoring and enforcement strategies and measures The landscape for both generations varies by geographical region and will result in different enforcement requirements Generation Z are open to change, but vulnerable to accepting online behaviors, so [...] Read More... The post Should Consumer Age Alter Your Brand Protection Strategy? appeared first on Pointer Brand Protection.