Pointer Blog The Facts about RED (Xiaohongshu 小红书): Counterfeits, RED, and Brand Enforcement

Founded in 2013, Xiaohongshu (also known as RED and Little Red Book) is a Chinese social commerce app used primarily by young consumers. With more than 300 million registered users, 70% of whom belong to Gen Z, RED is one of China’s fastest growing and most powerful shopping platforms. RED reverses the common e-commerce pathway [...] Read More... The post The Facts about RED (Xiaohongshu 小红书): Counterfeits, RED, and Brand Enforcement appeared first on Pointer Brand Protection.