Pointmarc: Digital analytics consultancy Pointmarc acquired

Pointmarc, a 9-year-old digital analytics consulting firm whose clients include the NFL, T-Mobile, Costco and Disney, has been acquired by marketing agency Merkle in a deal of undisclosed size. Pointmarc, which is based in Bellevue, employs about 100 people. "As a longstanding Adobe premier partner, Pointmarc has a proven track record of providing transformative analytics services to Fortune 500 companies via Adobe Marketing Cloud," said Tony Sanders, a senior director of partner sales at Adobe. "We expect this new strategic partnership between Merkle and Pointmarc to greatly benefit our shared global clients." Pointmarc helps clients discover more from data, reducing... Read More