Popchips: KP invests 1m in Popchips

KP Snacks has announced the launch of a £1m media investment for its beacon 'Better for You' brand Popchips. Kicking off this month and running into the beginning of next year, the investment includes a programme of engaging activity through a big return to cinema, running across DCM and Pearl & Dean, and supported by ...This story continues at KP invests £1m in PopchipsOr just read more coverage at Talking Retail