Popchips: Popchips partners with Acast for 'Pop of Positivity' campaign | Mobile Marketing Magazine

Media agency Starcom has announced a partnership for snack brand Popchips with global podcast company Acast . Popchips has launched a 'Pop of Positivity' challenge to encourage consumers to be more positive in their daily lives and to promote the brand as the snack of choice. The campaign will run across five podcasts, including Jamie Laing and Francis Boule's 'Private Parts', Romesh Ranganathan's ' Hip Hop Saved my Life' and Katherine Ryan's ' Telling Everybody Everything'. The partnership with Acast will feature three elements targeting young adults: audio ads - including a binaural 3D ad, - sponsored reads and branded segments. The 3-5-minute branded segments will be placed within the podcasts promoting steps listeners can take...