Popchips: Popchips Positivity to Reach Listeners With Acast Podcasting Sponsorship

Snack brand Popchips will run an audio sponsorship campaign in partnership with podcast company Acast to promote positivity. Running across five U.K.-focused programs, the KP Snacks-owned brand's campaign, planned by Publicis' media agency Starcom, is designed to encourage users to take a "more positive" approach to life while promoting Popchips, too. Targeting young adults, the...