Popchips: Popchips unveils new look and new flavors, drops sub-brands to focus on top-selling SKUs

Popchips has unveiled a new look and two new flavors - Fiery Buffalo and Fully Loaded â that it says will help the âpopped, never friedâ brand showcase its strong taste and âcrave-worthyâ credentials. It has also ditched some brand extensions to focus on top-sellers that are driving its growth.