POSSIBLE: WPP's Possible drops complaint over U.S. Army ad business

WPP's Possible has filed to dismiss its U.S. Court of Federal Claims complaint regarding the U.S. Army agency account, which was awarded to Omnicom's DDB in November. This comes days after Interpublic Group of Cos. agency McCann moved to dismiss its own complaint, which was originally filed in November.It appears to signal the end of a long-protracted battle for the sought-after account.Possible, which fought for the agency account against McCann and DDB, filed its complaint in December. The agency alleged that at the price DDB promised the Army, the Omnicom shop would "likely be unable to perform the basic requirements of the contract."Continue reading at AdAge.com