POWERADE: Coke's Powerade launches Olympic blitz with mental health spin

It's Olympics year once again and the world's biggest brands are gearing up to say something different (they've said quite a lot in the past after all) and one of the first out of the blocks in gymnast Simone Biles for Coca-Cola's Powerade. From WPP's OpenX. 'Pause is power' it says, a reference to Biles ... The post Coke's Powerade launches Olympic blitz with mental health spin first appeared on More About Advertising.