Pretzel Crisps: Takeaways From Pretzel Crisp's 7-Year Trademark Battle

The legal saga between Snyder's-Lance, the maker of Pretzel Crisps, and PepsiCo's Frito-Lay, maker of Rold Gold's Pretzel Thins, seems to be only beginning.-- and the ongoing court proceedings are already serving as a cautionary tale to emerging food and beverage brands.