At Shoptalk in Las Vegas, Primark USA president Kevin Tulip shares the company's strategy for thriving in a digital-first retail world.Most retailers chasing growth in the US are focused on one thing: online. But Primark is betting big in the opposite direction - and, according to Kevin Tulip, president of Primark USA, it's working.In conversation with Neil Saunders, managing director of GlobalData, at Shoptalk in Las Vegas, Tulip was quick to make one thing clear: "Our business certainly isn't a futuristic tech company. We don't invest heavily in technology. Actually, we spend a lot of time around the real core basics of being great retail."Read more here
