Primary Intelligence Blog Customers vs. Prospects: Aligning Customer Experience and Win Loss Analysis

There are more questions that can and should be asked; the important concept though is that you need to design your research to be able to make appropriate comparisons between the two groups of customers. Without the ability to align the needs of customers and the wants of prospects, I cannot understand what my products need to satisfy the differing desires of each.The post Customers vs. Prospects: Aligning Customer Experience and Win Loss Analysis appeared first on Primary Intelligence.