PrintFleet Blog Creating Your Buyer Personas

Marketing automation tools drive efficiency and provide new opportunities, but with this technology it can be easy to forget about the actual person on the other end of our communications. In our search to increase click-through and conversion rates, we quickly lose sight of our audience. Buyer personas are the key to avoiding this and making our marketing more impactful. Understanding who we’re speaking to and what their goals and pain points are is the first step to crafting messages that engage audiences. In this post we’ll be looking at buyer personas – what they are, why they matter and how to create yours.