Printing Center USA Blog How to Design an Effective Industrial / Manufacturing Catalog

Industrial or manufacturing businesses use both digital “flipbooks” and paper catalogs to advertise their products. Many companies prefer the digital method, but there is still a lot of value in printing physical catalogs. Many customers and store owners prefer physical catalogs for an easy reference in the merchandise-planning phase. Physical catalogs allow for customers to keep a record of your products in their homes, offices, or otherwise. They can circle images, dog-ear pages, and easily see pricing. Not only that, but consumers have been proven to trust print advertising more than digital advertising. For more information on the phycological and financial benefits of catalogs, see our Catalogs are a Marketing Gold Mine blog post.