Profitero Blog KPIs are the differentiation point in 2025: here are 5 that every brand should track

From initial awareness to final purchase, the online consumer journey offers brands more touchpoints than ever before to reach shoppers. But as the eCommerce marketplace grows in complexity, it's easy to get overwhelmed by the sheer number of potential KPIs to track. It's no wonder brands feel they're still behind on establishing the right metrics for the right teams.