ProKarma Blog PK's Clay Walton-House Featured in Forrester Report on Personalization

In the January 28th, 2020 Forrester report, "Use Personalization to Drive Loyalty and Customer Obsession," PK's Clay Walton-House discusses how to build emotional resonance with customers. As the Managing Director of PK's Integrated Loyalty Services, Walton-House provides keen insight into how loyalty marketers can gain more traction with customers through a purer form of personalization.The post PK's Clay Walton-House Featured in Forrester Report on Personalization appeared first on PK.