Prospectify Blog Can Your CMO be Sales-Focused?

In previous decades, such as the 1960’s depicted in Mad Men, sales were earned with simple creativity, gut instincts, and lavish dinners. This was the time to be a Chief Marketing Officer (CMO). Today, CMO has been called the most dangerous title around. After all, Don Draper never had to […] The post Can Your CMO be Sales-Focused? appeared first on Prospectify Blog.