Prospectify Blog Data Decay Might be Costing You Millions

There’s one thing, and only one thing, sales and marketing pros agree on about data decay – it happens. The frequency, impact, and prevention methods are debated. Some articles claim the average CRM data decays at least 30 percent annually (2.5 percent per month). Others say the rate is around […] The post Data Decay Might be Costing You Millions appeared first on Prospectify Blog.