Protech Blog 5 Tips to Increase Millennial Member Engagement

Why are millennials ubering everywhere and not buying cars? Why are they obsessed with sharing every detail of their lives? And, what in the world is a "bae?" As millennials continue to grow in numbers in the workforce and gain more buying power, companies and organizations across all industries need to better understand and engage with this ever-influential demographic.Professional associations are no different. But the problem is, associations can seem very "old school" to many millennials. From how memberships are set up to certification processes, the traditional ways that associations do business don't exactly match up with how millennials function.