Publica: IRIS.TV Announces Partnership with Publica the CTV Ad Platform
IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science, to integrate video-level contextual data into Publica's CTV Ad Server. The new partnership will allow publishers [...] The post IRIS.TV Announces Partnership with Publica the CTV Ad Platform appeared first on ExchangeWire.com.
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Publica is a California-based connected TV advertising platform that offers ad pod automation, OTT header bidding and campaign management for businesses.
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