Publicis Groupe and Havas Network are both in discussions with Madison World, founded by Sam Balsara, to acquire a majority stake in its advertising business. This move comes as Madison looks to align with global networks for future growth. Interest from the French groups could be influenced by Omnicom Group's acquisition of Interpublic Group.
Publicis Groupe is a France-based holding company that owns and operates businesses offering solutions such as marketing and communications for enterprises.