PubNub: Improve efficiency by measuring application utilization with PubNub Insights

G ain a clear understanding of application and user behavior with powerful analytics San Francisco , May 17, 2023 /PRNewswire/ - Publishing Network , the leading platform for building and running real-time functions in applications, today announced the release of PubNub Insights. Insights provides product owners with an easy-to-use, no-code dashboard to assess their PubNub data and application utilization. With Insights, users can make strategic, data-backed decisions for future growth. It is easy to drill down into the most active channels and users of the app over different time periods, view the user's location at the city level, analyze app usage, identify issues, and plan future events, promotions, etc. Measuring application adoption can be tedious, inconvenient, and inefficient when relying on engineering resources or third-party systems. Making strategic decisions based solely on anecdotal evidence can lead to wasted time and missed goals. With Insights, users can unlock the metrics behind their PubNub data to understand application/feature adoption and customer engagement regardless of use case. "We built PubNub Insights to give users a really useful and easy way to analyze how they use the real-time interactions enabled by PubNub, identify issues, and proactively plan for the future," said Todd Green Co-founder and CEO of PubNub. For more information on PubNub Insights, visit our blog . About PubNub PubNub is changing the way people live, work and play virtually. Our developer platform enables teams to build and operate real-time interactive applications for mobile, web and IoT. PubNub powers all real-time use cases, including chat, live audience participation, geolocation and scheduling, multi-user collaboration, and more, and is used by thousands of applications and millions of people around the world every day. Founded in 2010, PubNub has been chosen by over 2000 companies worldwide because we provide a comprehensive set of core building blocks that make it easy to build amazing real-time experiences that are secure, scalable, and reliable. For more information, please visit our website: https://www.pubnub.com . SourcePubNub