Marketing automation has revolutionized how businesses engage with their customers. From targeted emails to personalized recommendations, automation enables companies to connect with audiences on a scale unimaginable a decade ago. But here's the paradox: while automation thrives on efficiency, customers increasingly demand authenticity. So, how can CMOs strike the right balance? How do we use... Continue reading Humanizing Marketing Automation: The Art of Keeping Personalization AuthenticThe post Humanizing Marketing Automation: The Art of Keeping Personalization Authentic appeared first on Pulp Strategy.