Pulp Strategy Communications Pvt. Ltd Blog The PRIME Paradox: Marketing Lessons from a $250 Million Launch

Imagine launching a product that achieves $250 million in global sales in its first year, disrupts an established market, and becomes a cultural phenomenon. PRIME Energy Drink, co-founded by Logan Paul and KSI, pulled this off seamlessly. More than just a beverage, PRIME is a masterclass in strategy-driven marketing designed for today’s fast-paced, digital-first consumer… Continue reading The PRIME Paradox: Marketing Lessons from a $250 Million Launch The post The PRIME Paradox: Marketing Lessons from a $250 Million Launch appeared first on Pulp Strategy.