PulseCX: PulseCX: 2017

The need for brand differentiation in the healthcare industry has never been more critical, the leaders of PulseCX state. Therapeutic categories are crowded, promotional noise levels are high, and differentiation of most product features/benefits is imperceptible. The idea of "selling" brand promises is no longer applicable. To drive increased customer engagement (that increases product awareness and acquisition), agency leaders say brands must create an enhanced value proposition that customers can not get elsewhere. They must deliver this value proposition across traditional and emerging channels in a way that customers can experience it for themselves, on their terms (not the brands'). Successful brands today are creating authentic and relevant customer experiences (CX) that connect target audiences with the information, tools, and resources most pertinent to them, depending on where they are in their healthcare journeys.