Welcome to the latest installment of This Week in Tech, where we focus on SEO, SEM, and every other acronym in between. Just in time for Halloween, the theme of this week's installment is FEAR. First, Facebook is terrifying the competition with a quietly released app, even if it is only for Workplace users. Second, Google announced a major change that has AdWords users screaming in fright. And, finally, we will revisit an Apple update that left online marketers equal parts afraid and angry. It's been a busy week, so let's dive in.
