PUMA: PUMA taps emotional appeal with Harry Potter collaboration

PUMA and Warner Bros. Discovery Global Consumer Products has brought the magical world of the Harry Potter franchise to life with a limited-edition collection. Inspired by PUMA's sports heritage and driven by consumer-led design, the partnership comprises apparel, footwear, and accessories that are designed around two of Hogwarts' iconic houses, Gryffindor and Slytherin. Featuring richly [...] The post PUMA taps emotional appeal with Harry Potter collaboration appeared first on Campaign Middle East.