New egg brand Purely Organic is launching into the UK market, tapping into the growing consumer demand for organic produce with exceptional provenance. Purely Organic has a small-scale, sustainable philosophy that is good for consumers, good for hens and good for the environment.Organic is the second fastest growing egg type and is now valued at £62m in the UK after sales surged 13.4% in terms of value in the last year. This growth is driven by consumers striving for healthier lifestyles and paying ever greater attention to the provenance of their food. Purely Organic is a collection of six family run small-scale farms. The hens forage amongst fruit trees and a herbal ley range offers naturally enriched nutrients for the hens and a friendly environment for bees and insects. All feed is sourced from their own singular organic mill ensuring traceability.New brand of organic eggs claims to be "good for the consumer, good for farms and good for hens"