New egg brand Purely Organic has launched in Nisa stores, in a move designed to tap into the "growing consumer demand for organic produce with exceptional provenance". The Purely Organic brand is owned by six family-run small-scale farms, where hens are allowed to roam freely. It says all feed is sourced from the farms' own ...This story continues at New egg brand launches in Nisa storesOr just read more coverage at Talking Retail