PURO WELLNESS: Salt association drags startup Puro Wellness into court for its TV commercial
The salt association whose member includes Tata Chemicals, Aditya Birla Chemicals, Nirma Ltd and others, contention is that the start-up Puro Wellness's salt brand that features Anil Kapoor endorsing the PURO salt denigrates and disparages the while salt.
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Puro Wellness develops and provides nutritional supplements that are meal replacements for salt, sugar, spice, rice and other products.
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