Quividi Blog Global First: Canada’s COMMB is the first OOH JIC to Integrate Quividi’s Audience Data Into Its Standards

COMMB has expanded its standards by integrating Quividi's AI-based audience measurement technology into its new Mall Measurement Methodology. Now accredited with over 750 screens across 96 shopping destinations through Cineplex Media's network, Quividi provides precise footfall detection and impression counting, delivering reliable and transparent audience data while maintaining strict privacy standards. This marks a significant advancement in digital out-of-home (DOOH) measurement for COMMB. The post Global First: Canada’s COMMB is the first OOH JIC to Integrate Quividi’s Audience Data Into Its Standards appeared first on Quividi.