R2C Group: R2C lands $126M LendingTree account

Advertising agency R2C has inked a deal to become the new media partner for LendingTree Inc. LendingTree is an online loan marketplace for financial needs like auto loans, small business loans and credit cards headquartered in Charlotte, N.C. AdWeek reports that the company had a media budget of $126.5 million in 2016, and spent nearly $61 million during the first half of 2017, though R2C won't manage LendingTree's entire media budget. Portland-based R2C combines "direct response marketing" services,...