B2B commerce has changed over the past decade. The old way of transaction-based portals is gone; today, customers expect more from the businesses they work with and that goes far beyond managing transactions. B2B customers are looking for a streamlined and intelligent ecosystem, driven by AI and automation. However, this new personalized path is not [...]The post Leveraging AI and Automation in B2B Commerce appeared first on RafterOne.
RafterOne is a New Hampshire-based multi-cloud commerce company that offers solutions such as CRM, Salesforce CPQ, and marketing automation for businesses.