Raileasy: Sojo app rewards users for sustainable travel choices | Mobile Marketing Magazine

Train ticketing site, Raileasy , has launched an app, Sojo, that rewards users with money-saving vouchers for using public transport, walking or cycling. The app, created by Axon Vibe is free to use and, once the user has given it permission, it turns journeys into rewards without the user's personal data being seen by or sold to anyone. The app works anonymously behind the scenes and, as a thank you for choosing to travel sustainably, triggers vouchers from retail partners providing offers such as a free coffee, a pastry or clothing and leisure deals all offered in the context of the user's regular journeys. The app enables seamless journey planning from door to door, and enables the user to...