Explaining the benefits of our advanced of Geo-Targeting services is a lot easier with a good story that our clients can relate too. This is such a great case study and way for us to drive home the power of online marketing to our non-technical client base. Everyone understands the flu, and without too much brain power, and savvy business person can figure out why Kleenex brand might be interested in targeting geographic regions where flu is reeking havoc real-time and focus their marketing efforts in those regions. Show your clients this simple to follow case study and then start to brainstorm how your agency can apply the same type of thinking for their products and services. . . "Kleenex Catches Colds" for Kleenex (by Mindshare Asia Pacific)The post Following The Flu, Geo-Targeting and Sick Profits For Kleenex. appeared first on Rank Strong .
