RapidFire Blog Disney Uses In-Game Advertising to Promote the 2016 Film 'Pete's Dragon'

During the summer of 2016, RapidFire ran a dynamic in-game advertising (DIGA) campaign for Disney, promoting the 2016 remake of the animated film 'Pete's Dragon'. DIGA is the type of in-game advertising that can be served in real-time inside of console and computer video games. While gamers are playing with an active internet connection, [...]