When it comes to PPC reporting, major online advertising platforms (e.g. Google Ads and Facebook Ads) do provide some native functionality, including recurring campaign reports and CSV exports. But these tools don't allow you to combine multiple data sources - and they don't help you craft a narrative that makes your PPC reporting powerful and interesting to [...]The post PPC Reporting Software: How to Report on PPC Results & Benchmark Against Competitors appeared first on The Raven Blog.
Raven Tools develops a reporting and analytics platform that provides automated marketing reports and Search Engine Optimization solutions for enterprise agencies and media companies.