The rollout of Google's algorithm update, BERT (or Bidirectional Encoder Representations from Transformers), could possibly be one of the most influential updates to search results in the past 5 years. The new update is estimated to affect about 10% of searches and is being used to better understand the intent behind them. To explain Google's reasoning [...]The post The Google BERT Update Explained appeared first on The Raven Blog.
Raven Tools develops a reporting and analytics platform that provides automated marketing reports and Search Engine Optimization solutions for enterprise agencies and media companies.