Raw Revolution: Raw Rev re-designs packaging to boost visibility and communicate nutritional value

28 Feb 2023 --- Raw Rev has partnered with creative and brand design agency Pearlfisher's New York City studio to help redefine its brand strategy, visual identity and packaging. The redesign has a "mission to revolutionize our relationship with nutrition." The core creative idea of the redesign was "Irresistibly Raw." Raw Rev created corresponding hand-drawn visuals of the flavor and ingredients for the individual granola bars. The company describes the design as a 'raw' illustration style.