Creating content can be difficult. Where should you get started? If you're re-evaluating your content offerings, what's effective and what's not? It's hard to know what types of content will bring you the biggest return on your investment (ROI). You'll find, however, that developing a smaller set of content tools helps you focus your time and energy toward converting your prospects to profitable leads.Here are seven types of engaging content that you can use to educate and nurture your web site visitors and help them through their customer journey:
