A few days ago I was visiting a client that wanted to know how he could drive more traffic to his Web site. I took a look through his site and social media accounts, and I realized something was missing. He didn't have any relevant content on his site. There was nothing to help people learn about how his business could solve a customer's problems. No blog posts, no white papers or success stories. A lot of factors contribute to Web traffic, but one big factor is content. Content creation is a critical part of any demand generation and content marketing strategy. Content is what drives your lead generation funnel.So, if you have a business, you should be blogging. Over the years, blogs have become such a critical form of content that I've been asked to ghostwrite a lot of blog posts for our clients, as well as for executives at former employers.One thing I've learned from all of that blogging is that blogs help drive traffic on your site. They do this by helping prospects and customers navigate their customer journey, on their own terms and timeline, simplifying their learning process.
