Reach150: SmartZip Acquires Reach150, Further Enhancing its Predictive Marketing Platform

PLEASANTON, Calif., March 7, 2017 -- SmartZip Analytics, Inc. (www.smartzip.com), the leader in predictive marketing technology for real estate, lending and related home service industries, announced the acquisition of Reach150 (www.reach150.com), a referral management platform focused on relationship businesses. In parallel, SmartZip received a strategic growth equity investment from Toba Capital, a key investor in Reach150, to fuel product and market development of the combined solutions.