ReachForce Blog Calculating the ROI of Email Marketing

"Email consistently and undisputedly provides the biggest returns in digital marketing, and is leaps and bounds more effective than traditional advertising channels like TV and radio."--Chad S. White, Director of Research at Litmus.  That's a pretty bold statement, and it's backed up by hard facts. In a Litmus report, we find that the average ROI for email marketing is 38:1. That means for every $1 you spend, you're getting $38 in return.